Central PA's LGBT News Source
Toy giant Mattel has launched a new line of dolls without pre-assigned genders. Each doll comes with long and short hairstyle options and a variety of wardrobe pieces including pants, skirts, and more, so kids can make them fit whatever gender identity and expression they wish.
The Creatable World dolls are billed as “a customizable doll line inviting all kids to play.” Mattel brought in experts, parents, physicians and kids, to help them shape the toys. “Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vicepresident of Mattel Fashion Doll Design.
“Through research, we heard that kids don’t want their toys dictated by gender norms. This line allows all kids to express themselves freely which is why it resonates so strongly with them. We’re hopeful Creatable World will encourage people to think more broadly about how all kids can benefit from doll play.”
TIME magazine notes that, “Mattel tested the doll with 250 families across seven states, including 15 children who identify as trans, gender-nonbinary or gender-fluid and rarely see themselves reflected in the media, let alone their playthings. ‘There were a couple of gender-creative kids who told us that they dreaded Christmas Day because they knew whatever they got under the Christmas tree, it wasn’t made for them,’ says Monica Dreger, head of consumer insights at Mattel.”